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Christmas is a very important time for all retailers, driving much of the years sales in a couple of months. It is vital to get it 'Right First Time. 

Catching the customers focus with stunning displays that carry the depth of linear needed to sustain the demand is a must but finding that balance isn't always easy.

Here are some of my favourite examples of this technique been used brilliantly.

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Windows are the driving force for this season, pulling people into the store from the street with eye catching displays and desirable stock.

You have only 15 seconds to make an impact when it come to window display, at Christmas this can be one of the most crucial displays to a business.

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